Monday, 22 August 2016

MBC’s Top 5 Music PR Companies in Australia

In March this year, I did two articles about the music industry.

First one was “MBC’s Top 5 Music Studios In Australia” and second “Australia’s Top 5 Indie Record Labels You Should Know.”

Here are the article for you to read in your own time.

It received such an overwhelming response and a few months later, I thought to add to that series.

Here are my Top 5 Australian Music PR Companies.

If you have been looking for the right Music PR Company to help promote your brand i.e. you and your music, than you have come to the right place.

Congrats Little Sparrow in making the number 1 spot in MBC’s Top 5.

1/ Little Sparrow (Gold Coast, Queensland)

A boutique publicity company dedicated to a hands on approach to promote all forms of music and entertainment.

Karen Lindsay spent 3 years in the field of music publicity before branching out with her own business in May 2011 offering publicity to all fields of entertainment.

Previous to launching her own business, Karen was heavily involved with promotion and assistant national touring duties for Sydney based rock band Stone Parade.  

This involved promoting their current release ‘Stratosphere’.   

Her role with Stone Parade remains the same to this day as well as handling their day to day affairs. 

In addition, she assisted promoting Brisbane based singer and former member of The Ten Tenors, Gregory Moore with his 2010 CD release ‘I’ve Dreamed of You’ through Ambition Entertainment, Sydney.

Since establishing her business in 2011, Little Sparrow continues to grow and expand with 8 full time clients ranging from up and coming independent artists to Emmy winning and multi Grammy nominated US recording artist, Toni Childs.

Little Sparrow PR offers affordable local and national publicity to independent and established artists across all mediums tailored to your individual needs.  

She provides a more hands on approach and personalized service to a handful of clients at any time. The business prides itself on developing strategies to help develop the careers of Australian independent artists.

Contact: Karen Lindsay

Phone: +61 0437 720 825
Address: PO BOX 434
Nerang QLD 4211

2/ Estellar (Sydney):

Publicist & PR professional servicing the music & entertainment industry.

Message from founder Tatiana Merchant: My name is Tatiana Marchant and I am a music publicist and PR veteran with over 20 years’ experience in music and entertainment.

I have a BA in Communications and a Post Graduate Diploma in Internet Communication Studies, completed in 2013 through Curtin University, WA.

My work and experience encompasses publicity, promotions, events management, celebrity management, artist relations, tour management and radio plugging.

I worked at Transistor Music from 1996 and was part of the team that delivered success to Australian singer Vanessa Amorosi.

In 2002 I joined the promotions department at Universal Music Australia and went on to work with such international artists as Ronan Keating, Jack Johnson, Lionel Ritchie, Shania Twain, Ja Rule and so many more. On a local level I worked with such artists as Powderfinger, Grinspoon, Spiderbait, Sarah Blasko and many more. In 2005 I became National Promotions and Publicity Manager for the specialist repertoire and played a big part in the Australian success of Italian singer Patrizio Buanne. A double Platinum debut album and a sold-out Australian tour in 2006 was testament to the PR success achieved on behalf of this artist.

In 2008 I joined the team at Sony Music as National Promotions and Publicity Manager, Commercial Music Group. Over the years, I have worked with artists such as Leonard Cohen, Bruce Springsteen, Billy Joel, Ricky Martin, Il Divo, Tim McGraw and Alan Jackson. Local artist included Daryl Braithwaite, Kate Ceberano, David Campbell, Mark Vincent and Adam Harvey.

In 2013, I decided to leave Sony Music and relaunched Estellar Publicity + Promotions, to service the growing PR needs of artists, brands and companies. 

I am proud of my clients and the work I do on their behalf.  I am passionate, driven and strategic when it comes to my work.  I am always happy to discuss your PR requirements so please get in touch and let’s discuss what we can do to service your PR needs.


Phone: (02) 9817 1279
Address: PO BOX 531
Gladesville NSW 1675
Sydney Australia 

3/ Varrasso PR (Melbourne):

Varrasso PR is an integrated media promotions and publicity company.

Frank Varrasso started Varrasso PR in January 2009. Prior to this he was the Senior Director of National Promotions and Publicity at Sony Music. Over the years, he has run promotions and publicity departments on both a state and national level for numerous Record Labels.

With over 18 years’ experience in the music industry, Frank has worked with international and local artists including P!nk, Justin Timberlake, Kings of Leon, Oasis, Red Hot Chili Peppers, Madonna, Blur, Green Day, Foo Fighters, Beyoncé, Eskimo Joe, Neil Finn, Ben Lee, Motor Ace, Machine Gun Fellatio, George, Rogue Traders, Kate Miller-Heidke, Alex Lloyd, Pete Murray, Augie March, and Delta Goodrem, Vanessa Amorosi, to name but a few.

Throughout Frank's years of experience in the music industry, he has formed valuable and respected relationships with media across several platforms – radio, television and print.

At Varrasso PR, we are passionate about music. Music has always been the life-blood of culture and will always be in demand. No matter what genre of music you create, it deserves to be heard.

Varrasso PR is an integrated media promotions and publicity company. We offer plugging and promotional services to Record Companies, Independent Labels, or Signed & Unsigned Artists who require an experienced partner to promote their music to Australian radio and TV stations in order to increase airplay and exposure.

Varrasso PR can service your music to all metropolitan & regional radio stations and television stations across Australia. We provide you with quality radio and television promotions and interviews to ensure you receive optimum exposure for your track – no matter what genre.

Additionally, Varrasso PR has the ability to secure creative synchronizations for your music across numerous television and film mediums. Whether you're published or not, Varrasso PR can help send your music to television networks, advertising agencies and film production companies to extend your potential income and exposure.

Varrasso PR has now introduced a professional song appraisal service that allows you to have your song assessed prior to recording or presenting your track to radio.

Your music will be evaluated by adept radio experts. Each track is analysed by qualified radio personnel and in-depth reports are provided to ensure you're ready to present your song to radio networks across the country with the best chance for success.


Phone: (+61) 0407 411 161
Address: PO BOX 36
Garfield VIC 3814

4/ Super Duper (Sydney):

Super Duper – is a Sydney-born and based Music, Event & Lifestyle PR Agency.

Founded by Genna Alexopoulos in October 2013 after years at the helm of Shock Records and Big Day Out’s publicity teams.

Super Duper has worked with some of the most recognizable and well known venues, artists, brands and record labels in Australia and abroad, including the Sydney Opera House, Taronga Zoo, Cheap Monday, Red Bull Records, Cooking Vinyl Australia, Unified, Island Records, Live Nation Australia, and Universal Music Australia.

We pride ourselves on creating fresh and effective publicity campaigns, and work with journalists, photographers, curators, stylists, copywriters, designers, and a host of other talented creatives to share our clients’ work with the world.

Super Duper works to maximize exposure across a range of projects, including:

·         Single and Album Releases

·         Local and National Tours

·         Building Brand and Artist profiles

·         Pop-up stores

·         Product placements

·         Planning and delivering Promotional Events

·         Arranging exclusive performances.

Super Duper also works one-on-one with companies to review and streamline Marketing operations. Feel free to contact us if you want to find out more!


Genna Alexopoulos (Founder):
Bianca Blancato (Junior Publicist):  
Address: Suite 4/654 King Street
Newtown NSW 2042
Sydney Australia

5/ Secret Service (Queensland):

Secret Service is a music services company with 3 arms – artist management, public relations services and digital marketing services. The company also serves as the umbrella company for two record labels, a publishing company, two Festivals and a touring company.

In early 2014 two of Australia’s leading music PR agencies are joined forces. Paul Piticco’s Secret Service Public Relations and Stacey Piggott’s Two Fish Out Of Water are merged together under the Secret Services Public Relations banner, with now Stacey leading a staff of five skilled publicists with offices in Sydney and Melbourne.

Paul is a prominent figure in the music industry wearing a number of hats including management for powerhouse acts Powderfinger, Bernard Fanning and The Grates. He is the Co-Promoter of Splendour In The Grass, The Falls Music & Arts Festival and the Label Head of Create Control and Dew Process, is also the Co-Owner and Director of Secret Sounds Connect and Secret Sounds Touring.

As the international manager of acclaimed Australian act The Drones and managing director of Two Fish Out Of Water for the past 15 years, Stacey brings a wealth of experience to the company, and recently published ‘Blow Your Own Trumpet’ which is a musician’s guide to publicity and airplay.

Collectively the team has been behind the creation and execution of highly successful album releases and tour promotion for the full rosters of Dew Process, Create Control and Secret Sounds Touring, working for artists like Mumford & Sons, London Grammar, Gossling, Sarah Blasko, Foals, Foster The People, Father John Misty, The Panics, The Hives, Bernard Fanning, Dropkick Murphy’s, Haim, Laura Marling, James Vincent McMorrow, Boy & Bear, The Grates, Lana Del Rey, Henry Rollins, Neil Finn’s Pajama Club, Bon Iver, Clutch, The Drones, Tegan and Sara, The Jezabels, The Growl, The Beasts Of Bourbon, Jon Spencer Blues Explosion, Seth Sentry, The Mark Of Cain, Augie March, Tkay Maidza, Little May, Kingswood, Cold War Kids, Swans, and many more.

And PR campaigns for events like The Falls Music & Arts Festival (for the past 11 years), The Melbourne Zoo Twilight Series, Dig It Up, The Dungog Festival, ATP’s I’ll Be Your Mirror, and many more.

The SSPR team offers a powerhouse publicity agency within Australia, with a dedicated team of PR’s and an enviable roster of local and international artists, events and brands.


Stacey Piggott (Director):
Annette Gevert (Senior Publicist):
Suzie Smith (Publicist):
Nathan Wood (Publicist):
Shari Hindmarsh (Publicist):

Melbourne Office:
Phone: +613 9417 1989
Address: Suite 2/25 Argyle Street
Fitzroy VIC 3065 Australia

Sydney Office:
Phone: +612 9211 2788
Address: 2-12 Foveaux Street
Surry Hills NSW 2010 Australia

I hope this has helped in some way in finding the right Music PR Company to help promote you and your music and that it was informative.

I wish you all the best and luck in your journey ahead :)
In the future, I will post more of these articles, so stay tuned!!!

Make sure to come back soon for more music.

Have a great day/night and chat to you all soon!!!

Much love and ciao for now!
Hanan xx


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